• Adding Value Through Tourism
• Tourism in Swan Brochure
• TWA Swan Valley 2006 Tourism Research
• Other Brochures
• National Local Government Awards
• Western Australian Tourism Awards 2005
• Western Australian Tourism Awards 2004
• Contact Details

The Swan Valley and surrounds is regarded as one of Western Australia’s premier tourism regions attracting over 690,000 visitors per annum. Its proximity to the city (13kms) and airports (5kms domestic) gives the Swan Valley huge advantages over other tourism destinations.

In 2002 the City of Swan Council endorsed the implementation of a number of new roles in tourism collectively termed the Adding Value Through Tourism (AVTT) project. The City now operates the Swan Valley Visitor Centre and employs 3 FTEs in tourism.

The “Adding Value Through Tourism” project (AVTT) is a strategic tourism project developed to promote sustainable economic development based on competitive advantage, maximising natural and cultural resources, and building social capital. This role has been achieved in strong partnership with the tourism industry, community and government.

Recent DITR modelling demonstrated that in 2003 the Swan Valley generated approximately $96.98million in tourism visitor spending and was the primary financial support for 3.7% of City of Swan residents.  An average of 80% of visitors to the Swan Valley come from the Perth Metro Area.

The project establishes a focused and professionally-managed role for the City in four key areas with objectives set for each:

• Regional Marketing
• Product Development
• Visitor Servicing
• Interpretive Infrastructure

The City of Swan is one of very few Western Australian local governments to have taken such a pro-active approach to tourism and is generally considered to be one of the leaders of tourism development at the local level in WA.

Tourism in Swan Brochure

• The  Tourism in Swan Brochure contains general information about:
  • Swan Valley and Historic Guildford
  • City of Swan: Development of a role in Tourism

TWA Swan Valley 2006 Tourism Research

  TWA Swan Valley 2006 Tourism Research

Other Brochures

• Swan Valley Tourism Brochure 2005 (front cover only)
  (full copy available from the Swan Valley Visitor Centre, 
  9379 9400 or Cnr of Meadow and Swan Streets, Guildford)
• Gidgegannup Wildflower Scenic Drive
• Noble Falls Walk Trail
• FR Berry Reserve Walk Trail
• Bells Rapid Walk Trail
• Wandoo Heights Walk Trail

National Local Government Awards

Finalist – “Sustainable Development: Tourism Development”

Western Australian Tourism Awards 2005

Winner - Tourism Product Marketing, for a collaborative Swan Valley marketing campaign

Finalist - Significant Tourist Attraction, for the Swan Valley Food and Wine Trail

Finalist - Heritage and Cultural Tourism, for the Swan Region Discovery Centre, Visitor Centre courthourse exhibitions and Guildford Heritage Walk Trails

Finalist - General Tourism Services, for the Swan Valley Visitor Centre

Finalist - Destination Promotion, for the City's Adding Value Through Tourism promotional strategy

Finalist - Sir David Brand Award, City of Swan

Western Australian Tourism Awards 2004

Winner - New Tourism Development, for the Swan Valley Food and Wine Trail

Finalist – Sir David Brand Award, City of Swan

Finalist – General Tourism Services, ‘Adding Value Through Tourism’ project

Finalist – Destination Promotion, ‘Adding Value Through Tourism’ project

Finalist -  New Tourism Development, ‘Swan Region Discovery Centre’ (Swan Valley Visitor Centre)

For further information please contact:

Product Development Officer Tourism  (08) 9379 9500

Manager, Swan Valley & Eastern Region Visitor Centre (08) 9379 9600

For tourist information contact the Swan Valley Visitor Centre:
Visit www.swanvalley.com.au
Email visitorcentre@swan.wa.gov.au  
Tel: (08) 9379 9400

© City of Swan 2000-2009