The Swan Valley and surrounds is regarded as one of Western Australia’s premier tourism regions. Only 25 minutes from the Perth CBD and 10 minutes from the domestic airport, it is a renowned grape growing region containing world-class wineries, restaurants, cafes, galleries, fresh food produce, breweries, distilleries, recreational activities, antiques, nature based attractions, arts, crafts trails and accommodation.
The Swan Valley is the oldest and most visited wine region in Western Australia with many of the vineyards growing from a rich heritage forged by southern European migrant families in the early 1900’s and post World War II years.
In more recent years, a new generation of winemakers, microbrewers, food producers, restaurateurs, artists and boutique hoteliers have opened their businesses in the valley. Many of the wineries also operate high quality restaurants or cafes to complement their cellar door sales.
With its growing maturity as a centre for all things gourmet, the Swan Valley has earned its reputation as “Perth’s Valley of Taste”.
The Swan Valley also has a growing accommodation sector with the demand growing as more weddings, special events, corporate functions and overnight tourists are attracted to the Swan Valley. A variety of accommodation options including hotels, resorts, farm stays, chalets, villas and caravan parks are available for those wishing to stay overnight or spend a few days in the truly spectacular Swan Valley.
In a recent visitor survey, it was estimated that about 600,000 Perth adults visit the Swan Valley at least once a year. Combine this with the average visitation rate of 3.6 visits per annum, or about 40,000 visitors per week.
The average spend is $135.50 per person, 86% being spent on food and 47% on wine with a total of $284 million in visitor expenditure.
The visitor profile shows that 62% are female, 38% are male and the 25 – 44 year age group account for more than half of all visitors of which 43% came to the valley for wine tasting and 32% for family fun. The majority of visitors groups consisted primarily of couples (28%) followed by groups of friends (18%).
|Size of the Swan Valley
| Suburbs within the Swan Valley
- Herne Hill
- West Swan
- Baskerville (part)
- Henley Brook (part)
- Middle Swan (part)
- Caversham (part)
- Upper Swan (part)
- Brigadoon (part)
- Aveley (part)
- Brabham (part)
| Number of businesses
| Top 3 industry sectors
| Transport links
- Great Northern Highway
- Gnangara Road
- Reid Highway
- Roe Highway
- Perth-Darwin Highway (future)