Tourism Development Strategy

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On July 1, 2015 the City of Swan endorsed a five year Tourism Development Strategy which sets the strategic direction and positioning for the City and its industry partners to contribute to Tourism WA’s 2020 targets.

The strategy recommends a 1% shift in the City’s share of target markets in the Perth region in order to meet the 2020 targets of attracting an additional 120,000 visitors generating 262,000 visitor nights and $132.4 million in visitor expenditure.

The strategy identifies five catalyst projects and a program of actions across key service areas and throughout the City’s diverse places. The plan was developed in consultation with key Western Australian tourism stakeholder organisations and the local tourism industry. 

The Tourism Development Strategy Addendum provides a summary of the key achievements to date and priority strategies identified for implementation 2016-17.