Award-winning Local Government in tourism

City of Swan's commitment to tourism has been recognised, having won the Local Government category of the Qantas Australian Tourism Awards in 2013, and the City of Swan and the Swan Valley Visitor Centre awarded Hall of Fame in the Local Government (2014) and Visitor and Information Services category (2012) in the Western Australian Tourism Awards. 

The Swan Valley is at the heart of the City of Swan and is well known as one of Perth’s most iconic tourism destinations. A renowned grape growing region containing world class wineries, restaurants, cafes, fresh food producers, breweries, distilleries and a variety of recreational, cultural and tourism facilities, the Valley makes a significant contribution to the local economy.

The City of Swan Council endorsed a five-year Tourism Development Strategy(PDF, 2MB) 2015-2020 on July 1, 2015, which sets the strategic direction and positioning for the City and its industry partners to contribute to Tourism Western Australia’s 2020 targets. The strategy recommends a one per cent shift in the City of Swan’s share of target markets in the Perth region in order to meet 2020 targets of attracting an additional 120,000 visitors generating 262,000 visitor nights and $132.4 million in visitor expenditure. The strategy identifies five catalyst projects and a program of actions across key service areas and the City’s diverse places. The plan was developed in consultation with key Western Australian tourism stakeholder organisations and the local tourism industry.

The Tourism Development Strategy Addendum November 2016(PDF, 1MB)  provides a summary of the key achievements to date and priority strategies identified for implementation 2016/17.