Award-winning Local Government in tourism

City of Swan's commitment to tourism has been recognised, having won the Local Government category of the Qantas Australian Tourism Awards in 2013, and the same category of the Western Australian Tourism Awards 2011-2013 (Hall of Fame induction 2014).

Much of this results from its management of the Swan Valley Visitor Centre, today regarded as one of Australia's best visitor centres servicing more than half a million enquiries per annum. In 2017 the Swan Valley Visitor Centre was once again awarded gold in the Visitor and Information Services category of the Western Australian Tourism Awards. This continues its recent award wins in the same category of the 2009-2011 Western Australian Tourism Awards, Hall of Fame Induction (2012) and Silver at the 2012 Qantas Australian Tourism Awards.  

The Swan Valley is at the heart of the City of Swan and is well known as one of Perth’s and Western Australia's most iconic tourism destinations. The Whadjuk tribe of the Noongar Aboriginal people have inhabited the Swan Valley for more than 40,000 years. The Swan Valley, also the state's oldest wine region, is today a renowned grape growing region encompassing world class wineries, restaurants, cafes, fresh food producers, breweries, distilleries and a variety of recreational, cultural and tourism attractions. The Swan Valley makes a significant contribution to the local economy, attracting 3.1 million visits per annum and generating $421 million in visitor expenditure. 

The City of Swan Council endorsed a five-year Tourism Development Strategy(PDF, 2MB) 2015-2020 on July 1, 2015, which sets the strategic direction and positioning for the City and its industry partners to contribute to Tourism Western Australia’s 2020 targets. The strategy recommends a one per cent shift in the City of Swan’s share of target markets in the Perth region in order to meet 2020 targets of attracting an additional 120,000 visitors generating 262,000 visitor nights and $132.4 million in visitor expenditure. The strategy identifies five catalyst projects and a program of actions across key service areas and the City’s diverse places. The plan was developed in consultation with key Western Australian tourism stakeholder organisations and the local tourism industry.

The Tourism Development Strategy Addendum December 2017(PDF, 2MB) provides a summary of the key achievements to date and priority strategies for implementation in 2017/2018. 

The Tourism Development Strategy Addendum November 2016(PDF, 1MB)  provides a summary of the key achievements to date and priority strategies identified for implementation 2016/17.