On receiving a grant, you may be required to write a media release to promote your grant and program to the media.
The following guidelines will assist you in creating to create a media release which is suitable for distribution to media outlets.
Tips for writing a media release
- Make it concise. Your media release should not be longer than one page.
- Put the most interesting points first. Editors will not always read through the whole release so you need to have the most important and interesting information at the start of the story.
- Keep it factual and use simple language. Don’t use long words where short words are available and avoid jargon or technical terms where possible.
- Make sure it is current. The timing of a media release is very important. It must be relevant and recent, not too old and not too distant. If it isn’t ‘new’ it isn’t news.
- Ensure it includes the basics: who, where, what, when, why and how.
- Think about it from the media’s point of view. This will help you ensure your media release is important to a journalist and their audience, not just to you, increasing your chances of coverage.
- Include quotes. These need to be attributed to your organisation’s official spokesperson and his or her name and title need to be clearly defined in the media release.
- Provide a name, phone number and email address of a contact person within your organisation.
- If applicable, also provide your website address for readers seeking more information.