Midland is the Strategic Metropolitan Centre for the north east sub-region as determined by the Department of Planning and Western Australian Planning Commission in the “Directions 2031” publication.  It is also the established home of the City’s Administration and Operations centres.

The 2011 Census shows Midland as the City of Swan’s second largest employment centre (after Malaga) with almost 12,000 workers. As the biggest retail centre in the north eastern area of metropolitan Perth, it is not surprising that the Retail Trade sector provides the largest number of employment opportunities with almost one quarter (23%) of Midland’s workers employed in this industry. As the location of the State’s largest police complex and a number of other government departments and agencies, the Public Administration and Safety industry is the second largest employment sector in the area provided providing employment for 20% of people who work in Midland.

Managed by the Metropolitan Redevelopment Authority (MRA) in partnership with the City of Swan, an urban renewal program which includes a new hospital, a General Practice (GP) Super Clinic with associated specialty and support medical services, new residential and commercial developments are well underway in Midland. It is expected that this program will provide significant economic benefits to the region and create thousands of additional jobs.

Planning for the precinct east of Cale Street is currently underway to facilitate a proposed major expansion of the Midland Gate shopping centre which, with private investment, will further strengthen Midland’s role as a strategic metropolitan centre.

Area Statistics

Size of Midland 440ha
Average Land Values Industrial 2011/12 $1,655,769

Average Land Values Commercial 2011/12

Largest Industry Retail
Transport Links
  • South West - Roe Highway
  • West - Reid Highway
  • East - Great Eastern Highway
  • North - Great Northen Highway
  • Metropolitan and interstate passenger and freight rail services
Current Developments
  • Midland Health Campus
  • Midland Redevelopment Authority - commercial and residential
  • Midland Gate