The Swan Valley is situated centrally within the City of Swan’s boundaries. A significant proportion of the land area is used for viticulture and agricultural purposes and is therefore unique within a metropolitan area. The new Swan Valley Planning Bill (2020) aims to protect its unique character by providing clear planning guidance and outlining appropriate scales of tourism and development.
The Swan Valley is regarded as one of Western Australia’s premier tourism regions. Only 25 minutes from the Perth CBD and 10-15 minutes from Perth’s international and domestic airports, it is a renowned grape growing region containing world-class wineries, restaurants, cafes, galleries, fresh food produce, breweries, distilleries, recreational activities, antiques, nature based attractions, arts, crafts trails and accommodation.
The Swan Valley is the oldest and most visited wine region in Western Australia with many of the vineyards growing from a rich heritage forged by southern European migrant families in the early 1900’s and post World War II years.
In more recent years, a new generation of winemakers, microbrewers, food producers, restaurateurs, artists and boutique hoteliers have opened their businesses in the valley. Many of the wineries also operate high quality restaurants or cafes to complement their cellar door sales.
The Swan Valley also has a growing accommodation sector with the demand increasing as more weddings, special events, corporate functions and overnight tourists are attracted to the Swan Valley. Accommodation options include hotels, resorts, farm stays, chalets, villas and caravan parks for those wishing to stay overnight or spend a few days in our truly spectacular Swan Valley.
In the 5 years up to 2018/19 there was an average of 24,066 international visitors to the City of Swan. The average length of stay for international visitors was 23.3 days, higher than the average for Western Australia. The average spend was $135.50 per person, 86% being spent on food and 47% on wine with a total of $284 million in visitor expenditure.
The visitor profile shows that 62% are female and 38% are male. The 25 – 44 year age group account for more than half of all visitors of which 43% came to the valley for wine tasting and 32% for family fun. The majority of visitor groups consisted primarily of couples (28%) followed by groups of friends (18%).
|Size of the Swan Valley
|Suburbs within the Swan Valley
- Herne Hill
- West Swan
- Baskerville (part)
- Henley Brook (part)
- Middle Swan (part)
- Caversham (part)
- Upper Swan (part)
- Brigadoon (part)
- Aveley (part)
- Brabham (part)
- Red Hill
|Number of actively trading businesses (2020)
|Number of workers (2016 Census)
|Top 3 industry sectors (employment)
- Education and Training
- Accommodation and Food Services
- Great Northern Highway
- Gnangara Road
- Reid Highway
- Roe Highway
- Tonkin Highway (Northlink)
- West Swan Road