The City of Swan is inviting local businesses to take part in Love your local – a campaign developed by the City to celebrate and support the incredible range of businesses that make Swan a great place to live, work and play.
Love your local highlights participating businesses through free promotional opportunities, helping increase visibility, connect with new customers and showcase what makes them unique. By encouraging residents to shop locally, we strengthen our economy, support jobs and build a stronger, more connected community.
Other benefits include:
- Reducing emissions by encouraging less travel
- Providing greater convenience for consumers
- Creating opportunities for local farmers and artists, trades retailers and more.
Get involved
If you own or operate a business in the City of Swan, nominate your business for Love your local to take part in this exciting community initiative. It’s completely free to participate and a great way to connect with locals who love supporting their community.
If you’d like to express your interest, complete the pick me form, and our selection panel will review your application before contacting you with the next steps.
The City of Swan is excited about this campaign and looks forward to meeting some fascinating local businesses and the people behind them.
Meet some local businesses you'll love
Building business one step at a time
More than a shoe store, Guildford Bootery and Shoes reflect owner Meisha Wasiun's passion for people, comfort and community.
Located on James Street, Guildford, the boutique opened in May 2024 following the success of Meisha's long-running Mundaring business.
With more than 20 years in the footwear industry, Meisha and her staff have built a reputation for helping customers find shoes that not only look great but feel great too.
Carefully curating the latest collections, offers something different from mainstream retailers, focusing on individuality, quality and comfort.
Sustainability is also important, with packaging recycled and unwanted shoe boxes repurposed through schools, nurseries and local community projects.
For Meisha, business is about listening, building relationships and creating a welcoming space where every customer feels valued and inspired.
Photo caption: Meisha Wasiun, Owner, Guildford Bootery and Shoes
The Story of Paws by the Valley
Paws by the Valley was born from Ilaria Mengarelli's love for her fur baby and her passion for creativity.
A bubbly, thoughtful and artistic entrepreneur, Ilaria began designing colourful dog harnesses and accessories when she couldn't find products that matched her puppy's vibrant personality, she started designing her own.
Many of her designs and patterns start as hand-drawn sketches before being transformed into the unique adventure-ready products loved by dogs and their owners today.
Like many small business owners, her journey has been filled with challenges, learning and growth, but seeing dogs proudly wearing her creations makes it all worthwhile.
Committed to making more thoughtful choices, Paws by the Valley also offers eco-friendly cornstarch poop bags, reusable food-grade silicone treat pouches, and uses non-plastic packaging wherever possible.
Website | Facebook | Instagram
Photo caption: Ilaria Mengarelli, Owner of Paws by the Valley
Love Avenue Cafe – Serving coffee with heart
For Ederlee Rodrigo, Love Avenue Cafe was born from a desire to spend more time with family and create a better work-life balance.
After 10 years in an office, she turned her dream into reality in Midland, creating a welcoming space built on connection, quality coffee and genuine hospitality. Inspired by her customers, family and community, Ederlee believes success comes from serving people with heart, not just products.
What keeps her going are the smiles, stories and relationships built every day. Her goal is simple: make every customer feel welcome, valued and cared for—just like family.
Photo caption: Ederlee Rodrigo, Rachellee Rodrigo
Insight n Beyond - Making the right connection to heal
Sally Singh, founder of Insight n Beyond, a trauma counselling practice built on compassion, trust and genuine connection.
After establishing her business in New Zealand during COVID-19, family brought Sally to Perth, where she is launching her Ellenbrook practice.
With a diverse background as an industrial chemist, teacher, school counsellor and trauma therapist, Sally brings a wealth of experience to her work.
Specialising in trauma therapy, including Eye Movement Desensitisation and Reprocessing (EMDR) and nonverbal approaches, Sally is helping clients uncover their own strengths and solutions.
Creating a safe, non-judgemental space where people feel heard and supported, with passion to helping others heal, Sally believes the right therapeutic connection can make all the difference.
Facebook | Instagram | Website
Photo caption: Owner - Sally Singh
The Desserts Lounge – creative ideas come to life
What began as a birthday cake for her son, became the foundation of The Desserts Lounge. Encouraged by family and friends, Ashjan turned her passion for creating cakes into a thriving business.
While naturally humble and quietly spoken, Ashjan has shown remarkable courage and determination, growing from home-based baking to operating her own custom dessert trailer. Supported by her husband and loyal customers, she continues to bring her creative ideas to life through cakes, cupcakes and sweet treats.
Her dream is to expand into larger public, corporate and private events, creating memorable experiences that people remember long after the last bite.
Website | Facebook | Instagram
Photo caption: The Desserts Lounge
The Moodee Foodee Café story – a story of passion and connection
Moodee Foodee Café is the vision of Danaya and Sam (Sameer), a couple united by their love of coffee and baking.
Wanting a name that reflected feeling rather than function, they built a brand around the connection between mood and food.
Sam, an experienced Perth barista, and Danaya, a passionate baker, combined their talents to create a mostly homemade menu supported by local suppliers.
From their coffee van, they focus on warm, personal service and quality, using beans sourced ethically and locally in Western Australia.
Despite initial challenges, they see growth in every step. Their goal is to expand, bake to order, and one day open a shopfront.
Photo caption: Owners Danaya Rayment and Sameer Khan