Discover how generative artificial intelligence (AI) can transform your marketing by saving you time, money and boosting your creativity.
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Date and time
Tuesday, July 22, 2025
09:30 AM - 12:30 PM See more
Event description
Get hands on and explore powerful AI tools that can help you generate compelling content, eye catching visuals and engaging marketing campaigns without the need for advanced technical skills.
In this workshop, you will learn practical strategies to integrate AI into your workflow and elevate your brand’s presence with smarter and faster marketing solutions.
This topic covers:
- How to use AI to create compelling content, visuals and campaigns that enhance your brand
- Learn about leading AI tools like ChatGPT, Gemini, LeonardoAI and more to streamline your marketing efforts
- Integrating AI tools into your existing processes to save time and maximise efficiency
- Strategies to refine and personalise AI outputs to align with your brand's voice and messagin
- Understand AI biases, privacy concerns and ethical considerations in AI driven marketing
This workshop is designed for business owners looking to harness the power of generative AI to enhance their marketing efforts.
The facilitator of this topic, ECU's Executive Education Team at the School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts and university resources to equip you with the skills to succeed.
Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.
This workshop is held online.