Event description
Main topics covered
- Identify ideal clients base on needs, values, behaviours and decision making style.
- Understand what motivates ideal clients to buy, stay loyal and refer others.
- Develop a client profile or avatar to use to guide marketing, sales and service decisions.
- Learn how to tailor messaging and offerings to better resonate with your ideal client.
- Create a practical action plan to attract and convert the right clients.
Who it’s for
This workshop is for small business owners who want to attract more of the right clients and turn them into loyal, repeat customers.This workshop is held online.