Will I need a website in 2027? How AI is impacting search

Event description

Google and artificial intelligence (AI) are stealing your content – so is it even worth having a website in 2027?

Decreasing clicks, increased competition and a strong sense of uncertainty are causing many business owners to question whether it’s worth building and growing a business website into the new age of search.

So, let’s discuss it.

This workshop will enable you to promote your business online and prepare it for what’s to come with Google’s AI mode.

This workshop will cover:

• Will you need a website in the future
• The role of a website in a digital strategy: How businesses should view their website from a digital marketing perspective
• How Google reads and understands a website: Content, links, images and technical side
• Transition into Google’s AI mode: What it is, what’s coming and why
• Preparing and thriving in AI search: Actionable takeaway items:
  • Claiming and optimising your Google business profile
  • Content strategy creation and roll-out for AI search
  • Building strong brand signals 
  • Community and authority building
• Recap of practical steps your businesses can take today
• Google ads in the AI era
• Key takeaways and questions.

You’ll get actionable, real-life guides that you can implement in your business today to prepare for tomorrow.

Presenter: Alex Hamilton
Duration: Two hours

About the presenter:

For the past eight years, Alex has specialised in search engine optimisation (SEO) strategy at White Chalk Road, WA’s largest and oldest dedicated SEO agency, helping business owners translate digital marketing into real-world growth such as more phone calls,  bookings and more people finding them online. Alex has facilitated numerous workshops for Perth business owners, presented at industry expos and events, and created and presented course curricula at local universities.

This workshop is presented by the Digital Solutions Program.
Please note by continuing the registration process, you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science and Resources for program evaluation and reporting purposes.